Believing In Your Brand

Pictured here are all of the 2017 Pitch Dingman Semifinalist. Emprology's founder and CEO, Sydney Parker, is featured on the far right. Photo credit: Dingman Center of Entreprenuership

Two weeks ago I was laying in my bed wondering why the heck I decided to enter a business I had started just this year into one of my university's biggest pitch competitions. I had never done anything like this before and I had no idea what I was getting into. I just knew that I did not want the fear of failing to hold me back.

The day before the pitch, I just was not feeling the passion that I usually feel when talking about my business. Whenever I start explaining what Emprology is, my heart goes soaring. Yet instead of experiencing those vibes while practicing my pitch, I felt like a robot. I was struggling to tell Emprology's story and make my audience truly believe in its brand.

2017 Pitch Dingman Semifinalist Logos. Photo credit: Dingman Center of Entrepreneurship

The problem was that I did not believe in it. I did not believe that my business had what it took to stand up next to the other semifinalist. I had fears that I was going to embarrass myself, no one would know what I was talking about, and Emprology's success would feel minuscule next to the success of others.

That night I decided to shake those fears. If I was going to move forward, I could not place so much power into other people's hands. I started to really talk through what my business was and what I wanted it to be. I put pen to paper and pulled an all-nighter reworking my full pitch. Yet it was not coffee keeping me up, it was pure excitement for falling in love with my business all over again.

The big day of the pitch finally came. I practiced, tweaked and perfected my pitch right up until the moment they announced my name. I really cannot tell you what I was thinking during the actual pitch. All I knew was that whatever I said about my brand, I believed it with every ounce of my being. I walked away from the microphone satisfied that I had put my best product out there, and that is all you can ask of yourself.

Judges of the Pitch Dingman Semifinals. Photo credit: Dingman Center of Entrepreneurship

The Empress, Sydney Parker during Emprology's business pitch. Photo credit: Dingman Center of Entrepreneurship

Pitch Dingman Semifinals audience members. Photo credit: Dingman Center of Entrepreneurship

In my wildest dreams, I would have never thought that they would announce Emprology as a finalist for the Pitch Dingman Competition 2018 Finals, competing for a $15,000 grand prize. Yet they did and Emprology will be coming correct in March 2018!